Connecting the Social Media Industry

The Social Media Marketing Institute is a membership, education and professional development organisation for the Social Media Industry.

Our goal is to support social media marketers throughout their career, by providing mentorship, training, conferences, awards, education, advisory and support.

Upcoming Events

There are currently no events.

Why Join the SMMI?

Being a part of the Social Media Marketing Institute Community means you will have access to everything you need to build a rewarding career. This will include members only webinars, networking events, conferences, awards programs, discounted professional development, discounted professional products and tools, and exclusive industry news and updates.

We will provide information and resources to help you become a leader in your industry.

We will have membership levels for memberships for students, social media marketing professionals and corporates.

We look forward to becoming a part of our community!

Benefits of a SMMI Membership

Access to our professional network including forums and committees, events and professional development programs
Significant discounts on CPD and events
Free monthly webinar
Pro Nominals to add to your profile and business cards
Freedom to post the Institute member badge on your print and online materials
Access to a range of products and services offered by our corporate partners

Latest Articles

Australia’s first university on TikTok hits one million engagements

Two times winner of the Best Use of TikTok at the 2020 and 2021 Social Media Marketing Awards, UNSW is leading the way for higher

Why Facebook, Instagram & WhatsApp Went Dark Today

During the time that many Australians were sleeping, the Facebook network went down. The problem was to do with something called BGP routing, and it killed every part of Facebook’s business.

Winners of the 2021 Social Media Marketing Awards

The 2021 Social Media Marketing Awards were held on Thursday 16 September. Due to continuing Covid-19 restrictions, the awards were held virtually for the 2

What Our Members Are Saying

If you are a social media professional being a member of an organization like SMMI is fundamental to your long-term growth in the social media industry both professionally and personally. SMMI not only is a central place for you to connect with other industry professionals, but being a member also opens the door for countless educational opportunities that help you to hone your craft and expand your worldview of social media outside of just your state, country, or region. It was because of SMMI that I am allowed to call myself an “International Keynote Speaker”, and that is something that I will always be grateful for.

It connects you to a community of social media professionals who you can learn from and who can support you. It also provides fantastic opportunities to learn from experts in the form of Masterclasses.

Institute membership is important as it not only gives you an incredible trusted network and resource but you know you are amongst true peers.

Since joining over two years ago I have met some incredible people who have not only been a huge support to me, but become my friends from all the over the world. Each having different strengths in different industries, they have played a key part in my success. Social media marketing can often be a lonely world trying to find those in your click, who "get it". I've found the relationships I've built in this network invaluable. It has been incredible to bounce ideas off different people, reach out to them when I need help and it's really been a humbling experience when others in the group reach out to me for guidance or advice. The SMMI will not only help you grow your skills, but will provide a network of people who want to help you succeed and will do what they can to help you achieve your goals.

Entries for the 2021 Social Media Marketing Awards open NOW!