Course Introduction

Welcome to the Social Media Crisis Management program

As I am sure you are aware, a reputation crisis can be devastating for your business

The average cost of a crisis in 2000 was $10m – and 25% over $100m. A quarter of companies don’t survive. 

By 2018, the cost had doubled! Why? 

Social media means negative news about your brand travels further and faster than ever before. What starts out as a minor incident can quickly spiral out of control.

It doesn’t have to be that way!

Social media can actually be your greatest asset – and the only one you can control! 

Social media provides an unprecedented opportunity to reach out and engage with consumers, build trust in your company, products and brands and actually strengthen your business! We can show you how.

Over the next 8 weeks, you will learn important skills that will not only enable you to be prepared for a potential social media crisis but also allow you to practice these skills so you are ready.  

And if you wish, at the end of the course you have the choice to upgrade to our certification so you can become a certified social media crisis advisor.  

We look forward to you joining us and if you have any questions, please contact us on 

Mireille Ryan & Steve Hather

Mireille Ryan

Mireille Ryan is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Summit and Social Media Marketing Awards and is an award winning entrepreneur. Mireille speaks at conferences all over Australia including Mumbrella 360, The Marketing Conference, Money in Sport, Digital Marketing Leaders Summit, and Gov 3.0 – Investigating the Future of Social Media, Government and Public Sector Forum and also guest lectures are universities and Registered Training Organisations.  
Mireille has extensive experience in social media marketing and consults to entrepreneurs and c-suite executives, industry groups, corporations and government.

Steve Hather 

Steve Hather is the Director of Crisis Clarity, a crisis management training and consulting business located in Sydney, Australia.  Crisis Clarity offers online and onsite training and crisis simulation exercises that help FMCG managers and teams build the processes and leadership skills to prevent a reputation crisis, particularly over social media.

Steve has worked in the crisis management area for 30 years and developed The Coca-Cola Company’s global Incident Management and Crisis Resolution Program. Since leaving Coca-Cola, Steve has worked with many of the world’s leading food and consumer goods companies to build the leadership skills and processes to manage incidents and product recalls and prevent a reputation crisis. 


We want this course to be as interactive as possible.

If you have a question you would like to ask, add your question and either Steve or Mireille will get back to you within 24 hours.

Please email