Facebook is pushing into e-Commerce with Facebook Shops

Facebook is pushing into e-Commerce with Facebook Shops

Image: Facebook 

Facebook has announced that it is launching Facebook Shops, a way to help many businesses struggling right now. 

Here are the key features of a Facebook Store: 

  • Easy for businesses to set up a single online store for customers to access on both Facebook and Instagram 
  • Free to set up 
  • Businesses can choose the products they want to feature from their catalog
  • They can customise the look and feel of their shop with a cover image and accent colours that showcase their brand
  • Customer can message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more

You can find your Facebook Shop on a business’ Facebook Page or Instagram Profile or discover them through ads. 

Facebook is starting to roll out Facebook Shops today and will be widely available in the coming months. 

Facebook says their goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use their apps to connect with customers. 

Fidji Simo, head of the Facebook app at Facebook has also said: 

“We are also soon making it possible to shop on Live by letting brands, creators, and sellers tag products from their Facebook Shops or catalogs for people to easily tap to discover more and purchase. Brands and creators have always used Live as a way to showcase products through tutorials, launches and more, so we’re excited about this. 

Finally, we are also testing ways for you to connect to loyalty programs on Facebook so you can earn rewards with businesses that you love and keep track of them in one place.”

Other Big Announcements 

Instagram Shops

In the US summer, Instagram Shops will be rolled out. 

You will be able to discover and buy products in Instagram Explore. 

Later this year, Instagram, will be adding a new shop tab in the navigation bar so it is easy to get to your Instagram Shop. 

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