How did you get started in social media?
I started working in social media whilst working at OMD, Sydney. I moved into the programmatic trading department after spending almost two years working on Google Ads for clients such as McDonalds and Audible. Moving departments allowed me to leave Google Adwords (for a while) and get across various social media marketing platforms such as Facebook, Instagram, Twitter & Snapchat. I became quite passionate about Facebook advertising in particular and started to really focus on Facebook & Instagram ads for small businesses.
What do you love most about social media?
I like the fast pace of social media. It changes so fast, which means there is always something to learn. I enjoy keeping a close eye on the newsfeed to see which ads grab my attention, and then reverse engineer the associated sales funnels. My phone is actually filled with screenshots of clever ads for inspiration.
Who is your biggest influence?
Molly Pittman and the team at Digital Marketer have always been influential in my development. I actually took their social media marketing certifications whilst I was working in the finance industry and looking to change direction in my career. Getting amongst the digital space turned out to be a great decision!
Why did you become a member of SMMI?
I am always looking for groups of like-minded individuals in the digital space. The SMMI presented a great opportunity to network with other social media marketers who work with a huge range of clients and brands.
How would your friends describe you?
Friends would describe me as motivated and friendly with an analytical mind.
What do you think is a trend in social media in 2020?
I think in 2020, there will be a continuing trend towards personalisation. Ad formats and messaging will become more and more specific to the characteristics of the individual and their online behaviour. Those who create campaigns that speak to the problems and pain points of the individual will come out on top. You can connect with Luke on LinkedIn