Increasingly Messaging apps have become an important communication channel for people to stay in touch, and Messenger has more than 1 billion people using it each month. Messenger was first…
This week we meet the amazing Nicole Redfern, Head of Social Media and Content, Wotif Group at Expedia Group Nicole and the team from Wotif won Best Corporate Social Media Team at…
How did you get started in social media? I started working in social media whilst working at OMD, Sydney. I moved into the programmatic trading department after spending almost two…
Digital / social media marketers are seen as experts when it comes to, well, all things digital and social media related. Even though the reality is that the only thing…
With 2017 right around the corner, marketers and business owners need to understand where social media is headed so they can ensure they stay up to date and maximise their…
When you hear about social networking, what kind of user do you idealize? Young, tuned up and active on various platforms, right? This is the most common segment in the…
The holidays are upon us again, and it’s amazing how busy this time of year can be for marketers and small businesses. It’s important to keep up with social media…
One of my favorite quotes is: “Without customers, you don’t have a business. You have a hobby.” Every business finds success or failure based on its customers. To catapult a…
The game has changed. No longer can we push out broadcast sales messages. Over 90% of our audience does not want to hear our marketing. With so much time pressure…