The 2021 Social Media Marketing Awards were held on Thursday 16 September. Due to
continuing Covid-19 restrictions, the awards were held virtually for the 2 nd year in a row with
finalists, judges and supporters gathering around the world to watch the Gala Awards
broadcast. John Kapos was our emcee extraordinaire, hosting for the third year in a row!
Social Media Marketer
of the Year
Jess Bovey
Best Emerging Social Media Marketer of the Year
Claire Sandhoff
Best Social Media Agency of the Year
Megaphone Marketing
Best Small Agency
of the Year
Jack Nimble
Best Influencer Marketing Agency of the Year
The Social Club
Best Corporate Social Media Team of the Year
IAG
Social Media Educator
of the Year
Lynsey Fraser
Best Public Sector Social Media Campaign
Auckland Council – Summer Sorted 2021 campaign
Best Social Good
Campaign
Jillian Bullock - LinkedIn, NFP’s in Crisis Campaign
Best Social Media Customer Service
Kami
Best Cross Platform
Campaign
Australian Olympic Committee - #MySydney 2000 campaign
Best Integrated
Campaign
This Life – Not Her Fault, A campaign to end victim blaming in Cambodia campaign
Best Social Media
Storytelling
Sydney Airport – Welcome back, New Zealand campaign
Best Use of
Facebook
The Wired Agency – Pizza Hut, It’s Noice, It’s Different, It’s Unusual Campaign
Best Use of
Instagram
Socialites - #AtHomeWithNewWorld campaign
Best Use of
Snapchat
Growth Marketing Systems – Gone Tomorrow Vintage Campaign
Best Use of
Linkedin
Kylie Chown, Jillian Bullock & Jo Saunders - LinkedIn Marketing Exposed with Jo, Jillian & Kylie campaign
Best Use of
Youtube
Bespoke Media Group – Socialtalk campaign
Best Use of
TikTok
UNSW – Keep your head up UNSW! Campaign
Most Innovative Use of
Social Media
Socialites – New World, Little Garden campaign
Best Use of Video on
Social Media
Monday Haircare – Muse video campaign
Best Social Media
App or Tool
Metigy
Best Use of a Chatbot
in Social Media
Adsocial
Congratulations to all our winners and finalists.
We’re thankful to our many judges from 6 countries who volunteered their time to evaluate all the entries.
A huge thank you to our emcee John Kapos, who makes our Awards Gala so much fun both when we are in person and when we are virtual.
A massive shout out to the team at Marketing Jumpstart for their tireless work and dedication to help us deliver our Virtual Gala Awards.
The Call for Entries for the 2022 Social Media Marketing Awards will open on Wednesday, 19 January 2022.
