Entries for the 2021 Social Media Marketing Awards open NOW!

What are the Social Media Marketing Awards?

Proudly presented by the Social Media Marketing Institute, the Social Media Marketing Awards (SMMA) honours and recognises individuals, teams, agencies and organisations, to celebrate excellence and achievement in social media marketing.

It is an opportunity for public and peer recognition for you and your business or organisation.

These awards are judged by an independent awards jury, made up from leaders in the social media marketing space.

Entries close 24th April 2021.

The Social Media Marketing Awards attract entries from some of Australia and New Zealand’s biggest brands including:

Why is it Important to Enter the Social Media Marketing Awards?

Why Enter?

The Social Media Marketing Awards offer entrants, finalists and winners a chance to stand out from the crowd and be recognised as a leader in the social media industry. In a crowded industry, an award can give you the edge.

Benefits of Winning an Award

Some of the benefits of winning an award are:

  • National recognition as one of the best Social Media Marketers in the industry
  • Improve the visibility of your organisation so you can attract new clients
  • Attract new employees to your organisation and enable you to hire the best talent.
  • Improve company morale and build motivation in your team.
  • Opportunities for public speaking and media for you and your team
  • Your SMMA award logo can be used (subject to certain guidelines) on all your business’ adverts, websites, social media and marketing materials.
  • Being presented a trophy that you can display at your office as a reminder of your achievement

Categories and Criteria

  • The entries for these categories open on 15 January 2021
  • All content/campaigns that are entered, need to have been posted live on social media between 25 April 2020 to 24 April 2021
  • The criteria for each category will be provided in our Call for Entries booklet.

SOCIAL MEDIA MARKETER OF THE YEAR
EMERGING MARKETER OF THE YEAR
BEST SOCIAL MEDIA AGENCY OF THE YEAR
BEST SMALL SOCIAL MEDIA AGENCY OF THE YEAR
BEST INFLUENCER MARKETING AGENCY OF THE YEAR
BEST CORPORATE SOCIAL MEDIA TEAM OF THE YEAR
BEST SOCIAL MEDIA EDUCATOR

BEST PUBLIC SECTOR SOCIAL MEDIA CAMPAIGN
BEST SOCIAL GOOD CAMPAIGN
BEST SOCIAL MEDIA CUSTOMER SERVICE
BEST MULTI-PLATFORM CAMPAIGN
BEST INTEGRATED CAMPAIGN
BEST SOCIAL MEDIA STORYTELLING
BEST STUDENT SOCIAL MEDIA CAMPAIGN

BEST USE OF FACEBOOK 
BEST USE OF TWITTER
BEST USE OF INSTAGRAM
BEST USE OF INSTAGRAM STORIES
BEST USE OF SNAPCHAT
BEST USE OF LINKEDIN
BEST USE OF YOUTUBE
BEST USE OF TIKTOK

MOST INNOVATIVE USE OF SOCIAL MEDIA
BEST USE OF VIDEO ON SOCIAL MEDIA
BEST SOCIAL MEDIA APP OR TOOL
BEST USE OF A CHATBOT IN SOCIAL MEDIA

Meet The Judges

Previous Winners

Social Media Marketing Awards FAQ

Current SMMI Members: $50 per entry*

Non-SMMI Members: $198 per entry*

We will email you a payment link for your entry.

Award special – If you join SMMI as a Professional Member before 24th February 2021, a SMMI 12 month Professional Membership is only $199*, normally $249

*these prices include GST

* Best Social Good Campaign, Best Public Sector Campaign and Best Student Social Media Campaign categories are free to enter

Benefits of a SMMI Membership: 

  • Access to our professional network including forums and committees, events and professional development programs
  • Significant discounts on CPD and events
  • Free monthly webinar
  • Pro Nominals to add to your profile and business cards i.e. a professional member pro nominal would be “PSMMI” and you can include it on your business cards, social media, website and marketing materials.
  • Freedom to post the Institute member badge on your print and online materials
  • Access to a range of products and services offered by our corporate partners

Entries all need to be lodged via our awards online platform. As our Awards Jury come from around the world, we need for them to be able to access each entry online for the judging process.  For this reason,  physical entries will not be accepted.  

If there is confidential information included in your submission, please ensure that you mark the areas you do not wish to be shared by saying “Confidential” 

The Social Media Marketing Awards are open to individuals, agencies, brands, companies, non-for-profits and organisations that participate in social media marketing.  Entries must have been created and been live on social media in the 12 months from 25 April 2020 to 24 April 2021. Entries are currently only being accepted from Australia and New Zealand. 

Yes, you can.  Each award category has a different criteria and requires a separate entry.  

We are using the latest in awards software to manage the award entries and judging process.  The entry process is web based and is completed in a simple process.  You can save you entry as you go and come back to update it if you want to add more information.  

Yes, you can make changes right up until are closing date.  Just log in and update your entry.  However, once the closing date for entries is reached, no further changes can be made. 

The awards are judged by an independent jury who are leaders in the different areas of the Social Media Marketing Industry.  These judges are independent from the Social Media Marketing Awards and are volunteers.  

The entries in each category is reviewed by at least 3 appropriately qualified members of the awards jury and they will give a score according to published criteria.  The top 7 entries in each category will be declared finalists.  The finalist with the highest score will be declared the winner. If there is only one entry in a category, that entry will be an automatic finalist and will be named the winner at the Award Gala Dinner for that category. 

When you complete your award entry, you will be asked to include a contact person and phone number who can answer any questions that the award jury may have regarding your entry.

Sponsors may enter a category that they do not sponsor.  The judging panel is entirely independent and will not be influenced by any sponsorship.  

We want to ensure that there are no conflicts of interest.  Once we have finalised entries, using our awards management software, we assign different categories to different jury members.    As part of the judging process, each jury member has to acknowledge on each entry that they judge, whether they have a conflict of interest.  If they do, they disqualify themselves by ticking the disqualify me option in the awards tool.  We will then select another Jury member to judge that entry. 

We are thankful for our past partners

How to Enter

1. DECIDE WHICH CATEGORY YOU WILL ENTER

You can enter as many award categories as you wish however each award category needs a new entry form filled in. To enter please click the button below. Entries can only be made online. 

The criteria for each category will be provided in our Call for Entries booklet.

2. UPLOAD YOUR ENTRY USING OUR SECURE AWARDS PLATFORM

Click on the button below to access our secure Awards platform.

If you have not entered before, you will need to register.

3. ENTRY FEE

Current SMMI Members: $50 per entry*
Non-SMMI Members: $198 per entry*

We will email you a payment link for your entry.

Award special – If you join SMMI as a Professional Member before 24th February 2021, a SMMI 12 month Professional Membership is only $199*, normally $249

*these prices include GST

* Best Social Good Campaign, Best Public Sector Campaign and Best Student Social Media Campaign categories are free to enter

4. ACCESS YOUR NOMINEE LOGO

Once we have confirmed you are a member or you have paid the entry fee and have received your finalised entry nomination, we will then send you the Social Media Marketing Award Nominee Banner For Your Award Category.  You can use this on your website, your social media, or your marketing collateral and letterheads. 

5. DEADLINE FOR ENTRY

The Call for Entries closes on to Saturday April 24 2021, 11.59 AEST

All Award entries need to be received via the SMMI Awards Platform.

Sponsorship Opportunities

To be involved with the 2021 Social Media Marketing Awards, talk to our team today.